When this major poultry packer was having continuous problems with a wellknown
competitor’s thermal thermal transfer overprinters, they were given an ultimatum
- trade up to the extremely expensive new premium model of the manufacturer’s
TTO printers or lose service and support for the old models already installed
and needing constant repair. That was about a $100,000 ultimatum, so
they reached out to a new vendor in search of a better solution.
New high-performance TTO printers were spec’d in after an onsite visit. Also, the
team determined that the customer could use the new manufacturer’s proprietary
adaptor kit to utilize the previous supplier’s in-line brackets to mount the new
high-performance TTO printers, saving the customer expense.
The utilization of the existing bracketry presented a dual benefit of saving the
customer roughly $1,000 per production line and at least one extra day of installation
fees. But most importantly, the customer was able to save 40% off the cost of
the equivalent “leading brand” TTO while getting more rugged and reliable thermal
transfer coding systems, improving their production efficiencies and giving
them peace of mind.